Evian vs Proud Source Water · Bay Area shelf head-to-head
Evian and Proud Source Water, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Evian carries more Brand PowerEvian is in more Bay Area grocersEvian fields the deeper lineupProud Source Water sits further up the premium end
Evian
Proud Source Water
33
brand power
18
10
products
5
2
categories
1
10
grocers
5
7.0¢
price per fl oz
15.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Evian▭ Proud Source Water
Distribution · 30% of score42·21
P
carried in 10 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Evian
only Proud Source Water
no top category Evian doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Evian · 6
only Proud Source Water · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Evian · Proud Source Water
