Evian vs Voss · Bay Area shelf head-to-head
Evian and Voss, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Evian carries more Brand PowerEvian is in more Bay Area grocersEvian fields the deeper lineupVoss sits further up the premium end
Evian
Voss
33
brand power
27
10
products
7
2
categories
2
10
grocers
8
7.0¢
price per fl oz
18.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Evian▭ Voss
Distribution · 30% of score42·33
V
carried in 10 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score57·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sparkling Water2 vs 2 SKUs
<1% of shelf
only Evian
no top category Voss doesn’t also play in.
only Voss
no top category Evian doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Evian · 3
only Voss · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Evian · Voss
