Extra vs Jila · Bay Area shelf head-to-head
Extra and Jila, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Extra carries more Brand PowerExtra is in more Bay Area grocersExtra fields the deeper lineup
Extra
Jila
39
brand power
0
14
products
3
1
categories
2
9
grocers
1
$5.42
avg price
$3.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Extra▭ Jila
Distribution · 30% of score38·4
J
carried in 9 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score69·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Extra
no top category Jila doesn’t also play in.
only Jila
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Extra · 8
only Jila · 0
no exclusive doors — everywhere Jila is, Extra is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Extra · Jila