Extra vs Neuro · Bay Area shelf head-to-head
Extra and Neuro, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Extra carries more Brand PowerExtra is in more Bay Area grocersExtra fields the deeper lineup
Extra
Neuro
39
brand power
24
14
products
5
1
categories
2
9
grocers
6
24.2¢
price per item
60.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Extra▭ Neuro
Distribution · 30% of score38·25
carried in 9 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Extra
no top category Neuro doesn’t also play in.
only Neuro
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Extra · Neuro
