Extra vs Oh My Gum! · Bay Area shelf head-to-head
Extra and Oh My Gum!, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Extra carries more Brand PowerExtra is in more Bay Area grocersOh My Gum! sits further up the premium end
Extra
Oh My Gum!
39
brand power
28
14
products
12
1
categories
1
9
grocers
5
24.2¢
price per item
58.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Extra▭ Oh My Gum!
Distribution · 30% of score38·21
carried in 9 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Extra
no top category Oh My Gum! doesn’t also play in.
only Oh My Gum!
no top category Extra doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Oh My Gum! · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Extra · Oh My Gum!
