Extra vs Pür · Bay Area shelf head-to-head
Extra and Pür, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pür is in more Bay Area grocers
Extra
Pür
39
brand power
42
14
products
13
1
categories
2
9
grocers
13
24.2¢
price per item
23.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Extra▭ Pür
Distribution · 30% of score38·54
P
carried in 9 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score69·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Extra
no top category Pür doesn’t also play in.
only Pür
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Extra · 2
only Pür · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Extra · Pür
