Extra vs Pur Gum · Bay Area shelf head-to-head
Extra and Pur Gum, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Extra carries more Brand PowerExtra is in more Bay Area grocersExtra fields the deeper lineupExtra sits further up the premium end
Extra
Pur Gum
39
brand power
21
14
products
3
1
categories
2
9
grocers
5
24.2¢
price per item
10.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Extra▭ Pur Gum
Distribution · 30% of score38·21
P
carried in 9 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score69·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Extra
no top category Pur Gum doesn’t also play in.
only Pur Gum
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Extra · 6
only Pur Gum · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Extra · Pur Gum
