Extra vs Simply Gum · Bay Area shelf head-to-head
Extra and Simply Gum, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Extra carries more Brand PowerExtra fields the deeper lineupExtra sits further up the premium end
Extra
Simply Gum
39
brand power
33
14
products
8
1
categories
2
9
grocers
9
24.2¢
price per item
24.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Extra▭ Simply Gum
Distribution · 30% of score38·38
carried in 9 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Extra
no top category Simply Gum doesn’t also play in.
only Simply Gum
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Extra · 6
only Simply Gum · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Extra · Simply Gum
