Fabbri vs Filthy · Bay Area shelf head-to-head
Fabbri and Filthy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Filthy carries more Brand PowerFilthy is in more Bay Area grocersFilthy fields the deeper lineup
Fabbri
Filthy
14
brand power
32
2
products
10
1
categories
5
1
subcategories
6
3
grocers
4
$9.72
avg price
$10.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fabbri▭ Filthy
Distribution · 30% of score13·17
F
F
carried in 3 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score15·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fabbri
no top category Filthy doesn’t also play in.
only Filthy
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fabbri · 2
only Filthy · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fabbri · Filthy