Fabbri vs Sable & Rosenfeld · Bay Area shelf head-to-head
Fabbri and Sable & Rosenfeld, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sable & Rosenfeld carries more Brand PowerSable & Rosenfeld is in more Bay Area grocers
Fabbri
Sable & Rosenfeld
14
brand power
19
2
products
4
1
categories
3
3
grocers
4
$9.72
avg price
$10.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fabbri▭ Sable & Rosenfeld
Distribution · 30% of score13·17
F
S
carried in 3 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score15·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fabbri
no top category Sable & Rosenfeld doesn’t also play in.
only Sable & Rosenfeld
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fabbri · 2
only Sable & Rosenfeld · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fabbri · Sable & Rosenfeld