Fable Fish vs Archer · Bay Area shelf head-to-head
Fable Fish and Archer, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Archer carries more Brand PowerArcher is in more Bay Area grocersArcher fields the deeper lineupFable Fish sits further up the premium end
Fable Fish
Archer
15
brand power
49
3
products
22
1
categories
1
3
grocers
17
$5.35
price per oz
$3.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fable Fish▭ Archer
Distribution · 30% of score13·71
F
carried in 3 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fable Fish
no top category Archer doesn’t also play in.
only Archer
no top category Fable Fish doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fable Fish · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fable Fish · Archer
