Fable Fish vs Chomps · Bay Area shelf head-to-head
Fable Fish and Chomps, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chomps carries more Brand PowerChomps is in more Bay Area grocersChomps fields the deeper lineupFable Fish sits further up the premium end
Fable Fish
Chomps
15
brand power
53
3
products
32
1
categories
2
3
grocers
16
$5.35
price per oz
$2.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fable Fish▭ Chomps
Distribution · 30% of score13·67
F
carried in 3 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fable Fish
no top category Chomps doesn’t also play in.
only Chomps
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fable Fish · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fable Fish · Chomps
