Fancy Sprinkles vs Watkins · Bay Area shelf head-to-head
Fancy Sprinkles and Watkins, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Watkins carries more Brand PowerWatkins is in more Bay Area grocersWatkins fields the deeper lineup
Fancy Sprinkles
Watkins
9
brand power
40
2
products
13
1
categories
6
1
subcategories
7
1
grocers
13
$13.99
avg price
$8.56
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fancy Sprinkles▭ Watkins
Distribution · 30% of score4·54
F
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fancy Sprinkles
no top category Watkins doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fancy Sprinkles · Watkins