Fancypants Baking Co. vs Partake · Bay Area shelf head-to-head
Fancypants Baking Co. and Partake, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fancypants Baking Co. carries more Brand PowerFancypants Baking Co. is in more Bay Area grocersFancypants Baking Co. fields the deeper lineup
Fancypants Baking Co.
Partake
39
brand power
22
25
products
6
1
categories
2
4
subcategories
2
9
grocers
4
$1.45
price per oz
$1.46
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fancypants Baking Co.▭ Partake
Distribution · 30% of score38·17
F
P
carried in 9 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score88·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fancypants Baking Co.
no top category Partake doesn’t also play in.
only Partake
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fancypants Baking Co. · 6
only Partake · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fancypants Baking Co. · Partake
