Reading the shelf…
Fancypants Baking Co. offers a diverse range of cookies that cater to various tastes and dietary needs. With options like classic Chocolate Chip, nostalgic Birthday Cake, and indulgent S’mores, the brand provides familiar yet elevated flavors. Their gluten-free and mini snack pack options ensure inclusivity and convenience, making them a versatile choice for retailers seeking to enhance their snack offerings.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 9 of 24 Bay Area grocers. how many stores stock the brand.
25 products in the catalog. how deep the product line is (saturating).
spans 1 category · 4 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Fancypants Baking Co. (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Fancypants Baking Co. · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Fancypants Baking Co. in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Fancypants Baking Co. lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.

























Bay Area grocers where neither the digital catalog nor our shelf photos show Fancypants Baking Co.· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Fancypants Baking Co. Chocolate Chip Cookies · its most-distributed SKU (8 doors) in Packaged Cookies, the biggest opening. The closest open door is Berkeley Bowl · 5 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 67% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
24 storefronts across 9 grocers carry it · tap a pin to open the store.
already on that shelf: tate's, loacker, rip van wafels
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Fancypants Baking Co.that meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Other Cookies
open here: Other Cookies
open here: Other Cookies
open here: Other Cookies
open here: Other Cookies
open = the store meaningfully carries that category (real depth, not a token SKU) and Fancypants Baking Co. sells it elsewhere but has no SKU here.