fancypants baking co.
Fancypants Baking Co. offers a diverse range of cookies that cater to various tastes and dietary needs. With options like classic Chocolate Chip, nostalgic Birthday Cake, and indulgent S’mores, the brand provides familiar yet elevated flavors. Their gluten-free and mini snack pack options ensure inclusivity and convenience, making them a versatile choice for retailers seeking to enhance their snack offerings.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 9 of 24 Bay Area grocers. how many stores stock the brand.
25 products in the catalog. how deep the product line is (saturating).
spans 1 category · 4 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Fancypants Baking Co. (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Fancypants Baking Co. · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Fancypants Baking Co. in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Fancypants Baking Co. lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Find Fancypants Baking Co. online
Where to find Fancypants Baking Co. · Bay Area
Opportunities
New doors · no Fancypants Baking Co. in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Fancypants Baking Co.· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Fancypants Baking Co. Chocolate Chip Cookies · its most-distributed SKU (8 doors) in Packaged Cookies, the biggest opening. The closest open door is Berkeley Bowl · 5 rivals already on that shelf.
