Fancypants Baking Co. vs Walker's · Bay Area shelf head-to-head
Fancypants Baking Co. and Walker's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Walker's carries more Brand PowerWalker's is in more Bay Area grocersWalker's fields the deeper lineupFancypants Baking Co. sits further up the premium end
Fancypants Baking Co.
Walker's
39
brand power
53
25
products
36
1
categories
5
4
subcategories
5
9
grocers
15
$1.45
price per oz
$1.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fancypants Baking Co.▭ Walker's
Distribution · 30% of score38·63
F
carried in 9 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fancypants Baking Co.
no top category Walker's doesn’t also play in.
only Walker's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fancypants Baking Co. · 2
only Walker's · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fancypants Baking Co. · Walker's
