Fancypants Baking Co. vs Rip Van Wafels · Bay Area shelf head-to-head
Fancypants Baking Co. and Rip Van Wafels, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rip Van Wafels carries more Brand PowerRip Van Wafels is in more Bay Area grocersFancypants Baking Co. fields the deeper lineup
Fancypants Baking Co.
Rip Van Wafels
39
brand power
47
25
products
18
1
categories
3
4
subcategories
3
9
grocers
13
$1.45
price per oz
$1.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fancypants Baking Co.▭ Rip Van Wafels
Distribution · 30% of score38·54
F
carried in 9 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fancypants Baking Co.
no top category Rip Van Wafels doesn’t also play in.
only Rip Van Wafels
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fancypants Baking Co. · 3
only Rip Van Wafels · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fancypants Baking Co. · Rip Van Wafels
