Fangst vs Da Morgada · Bay Area shelf head-to-head
Fangst and Da Morgada, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fangst carries more Brand PowerFangst is in more Bay Area grocersFangst fields the deeper lineup
Fangst
Da Morgada
28
brand power
22
17
products
6
2
categories
2
3
subcategories
4
3
grocers
2
$12.20
avg price
$11.67
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fangst▭ Da Morgada
Distribution · 30% of score13·8
D
carried in 3 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score76·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fangst
only Da Morgada
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fangst · 1
only Da Morgada · 0
no exclusive doors — everywhere Da Morgada is, Fangst is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fangst · Da Morgada