Farchioni vs Frantoia · Bay Area shelf head-to-head
Farchioni and Frantoia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Frantoia carries more Brand PowerFrantoia is in more Bay Area grocersFrantoia sits further up the premium end
Farchioni
Frantoia
22
brand power
27
5
products
6
1
categories
1
9
grocers
13
76.8¢
price per fl oz
$1.46
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Farchioni▭ Frantoia
Distribution · 30% of score38·54
carried in 9 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Farchioni
no top category Frantoia doesn’t also play in.
only Frantoia
no top category Farchioni doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Farchioni · 2
only Frantoia · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Farchioni · Frantoia
