Farmer John vs Hobb's · Bay Area shelf head-to-head
Farmer John and Hobb's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hobb's is in more Bay Area grocersFarmer John sits further up the premium end
Farmer John
Hobb's
19
brand power
19
6
products
4
2
categories
2
3
subcategories
2
5
grocers
8
$1.07
price per oz
95.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Farmer John▭ Hobb's
Distribution · 30% of score21·33
F
carried in 5 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Farmer John
only Hobb's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Farmer John · 1
only Hobb's · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Farmer John · Hobb's
