Farmer John vs Jimmy Dean · Bay Area shelf head-to-head
Farmer John and Jimmy Dean, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jimmy Dean carries more Brand PowerJimmy Dean is in more Bay Area grocersJimmy Dean fields the deeper lineupJimmy Dean sits further up the premium end
Farmer John
Jimmy Dean
19
brand power
53
6
products
42
2
categories
5
3
subcategories
6
5
grocers
10
$1.07
price per oz
43.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Farmer John▭ Jimmy Dean
Distribution · 30% of score21·42
F
carried in 5 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Farmer John
no top category Jimmy Dean doesn’t also play in.
only Jimmy Dean
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Farmer John · 1
only Jimmy Dean · 6
both sides measured by the same instruments on the same shelves · see each brand’s full page: Farmer John · Jimmy Dean