Farmhouse Culture vs Sol-ti · Bay Area shelf head-to-head
Farmhouse Culture and Sol-ti, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sol-ti carries more Brand PowerSol-ti is in more Bay Area grocersSol-ti fields the deeper lineup
Farmhouse Culture
Sol-ti
22
brand power
39
5
products
14
3
categories
2
3
subcategories
6
5
grocers
12
59.9¢
price per fl oz
$1.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Farmhouse Culture▭ Sol-ti
Distribution · 30% of score21·50
F
carried in 5 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Farmhouse Culture
only Sol-ti
no top category Farmhouse Culture doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Farmhouse Culture · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Farmhouse Culture · Sol-ti
