Fatboy vs It's It · Bay Area shelf head-to-head
Fatboy and It's It, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
It's It carries more Brand PowerIt's It is in more Bay Area grocersIt's It fields the deeper lineup
Fatboy
It's It
12
brand power
37
4
products
18
1
categories
2
1
subcategories
3
1
grocers
11
35.1¢
price per fl oz
33.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fatboy▭ It's It
Distribution · 30% of score4·46
F
carried in 1 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fatboy
no top category It's It doesn’t also play in.
only It's It
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fatboy · 0
no exclusive doors — everywhere Fatboy is, It's It is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fatboy · It's It
