Fathai vs Karine & Jeff · Bay Area shelf head-to-head
Fathai and Karine & Jeff, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Karine & Jeff carries more Brand PowerKarine & Jeff is in more Bay Area grocersKarine & Jeff fields the deeper lineup
Fathai
Karine & Jeff
17
brand power
30
4
products
13
2
categories
2
1
grocers
3
$3.59
avg price
$14.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fathai▭ Karine & Jeff
Distribution · 30% of score4·13
F
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fathai
only Karine & Jeff
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fathai · 0
no exclusive doors — everywhere Fathai is, Karine & Jeff is too.
only Karine & Jeff · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fathai · Karine & Jeff