Fatted Calf vs Fra' Mani · Bay Area shelf head-to-head
Fatted Calf and Fra' Mani, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fra' Mani carries more Brand PowerFra' Mani is in more Bay Area grocersFra' Mani fields the deeper lineupFatted Calf sits further up the premium end
Fatted Calf
Fra' Mani
15
brand power
51
4
products
15
2
categories
3
2
subcategories
7
3
grocers
15
$2.39
price per oz
$1.73
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fatted Calf▭ Fra' Mani
Distribution · 30% of score13·63
F
carried in 3 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fatted Calf
only Fra' Mani
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fatted Calf · 0
no exclusive doors — everywhere Fatted Calf is, Fra' Mani is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fatted Calf · Fra' Mani