Fatty Sundays vs Nancy Adams · Bay Area shelf head-to-head
Fatty Sundays and Nancy Adams, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fatty Sundays carries more Brand PowerNancy Adams is in more Bay Area grocersFatty Sundays fields the deeper lineup
Fatty Sundays
Nancy Adams
27
brand power
20
18
products
5
1
categories
2
1
grocers
2
$10.09
avg price
$8.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fatty Sundays▭ Nancy Adams
Distribution · 30% of score4·8
F
N
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score78·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fatty Sundays
no top category Nancy Adams doesn’t also play in.
only Nancy Adams
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fatty Sundays · 1
only Nancy Adams · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fatty Sundays · Nancy Adams