Fentimans vs Bundaberg · Bay Area shelf head-to-head
Fentimans and Bundaberg, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bundaberg carries more Brand PowerBundaberg is in more Bay Area grocersBundaberg fields the deeper lineup
Fentimans
Bundaberg
27
brand power
33
11
products
18
2
categories
3
4
subcategories
6
9
grocers
10
28.5¢
price per fl oz
32.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fentimans▭ Bundaberg
Distribution · 30% of score38·42
B
carried in 9 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fentimans
no top category Bundaberg doesn’t also play in.
only Bundaberg
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fentimans · 4
only Bundaberg · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fentimans · Bundaberg