Ferrara vs Assorted · Bay Area shelf head-to-head
Ferrara and Assorted, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ferrara carries more Brand PowerFerrara is in more Bay Area grocersFerrara fields the deeper lineup
Ferrara
Assorted
29
brand power
12
7
products
3
3
categories
1
4
subcategories
2
6
grocers
2
$17.24
avg price
$26.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ferrara▭ Assorted
Distribution · 30% of score25·8
F
A
carried in 6 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score44·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Assorted
no top category Ferrara doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Assorted · 0
no exclusive doors — everywhere Assorted is, Ferrara is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ferrara · Assorted