Ferrara vs Mars · Bay Area shelf head-to-head
Ferrara and Mars, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mars is in more Bay Area grocersMars fields the deeper lineupMars sits further up the premium end
Ferrara
Mars
29
brand power
29
7
products
14
3
categories
1
4
subcategories
2
6
grocers
7
$17.24
avg price
$17.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ferrara▭ Mars
Distribution · 30% of score25·29
F
M
carried in 6 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score44·69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mars
no top category Ferrara doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ferrara · 1
only Mars · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ferrara · Mars
