Ferrarini vs Borgo Rovagnati · Bay Area shelf head-to-head
Ferrarini and Borgo Rovagnati, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ferrarini is in more Bay Area grocers
Ferrarini
Borgo Rovagnati
17
brand power
17
3
products
4
2
categories
2
2
subcategories
3
5
grocers
2
$3.91
price per oz
$3.55
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ferrarini▭ Borgo Rovagnati
Distribution · 30% of score21·8
F
B
carried in 5 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score22·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ferrarini
only Borgo Rovagnati
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ferrarini · 4
only Borgo Rovagnati · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ferrarini · Borgo Rovagnati
