Ferrarini vs Fratelli Beretta · Bay Area shelf head-to-head
Ferrarini and Fratelli Beretta, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fratelli Beretta carries more Brand PowerFratelli Beretta is in more Bay Area grocersFratelli Beretta fields the deeper lineup
Ferrarini
Fratelli Beretta
17
brand power
29
3
products
12
2
categories
2
2
subcategories
4
5
grocers
9
$3.91
price per oz
$4.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ferrarini▭ Fratelli Beretta
Distribution · 30% of score21·38
F
F
carried in 5 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score22·63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ferrarini
only Fratelli Beretta
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ferrarini · 2
only Fratelli Beretta · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ferrarini · Fratelli Beretta
