Ferrarini vs Parma! · Bay Area shelf head-to-head
Ferrarini and Parma!, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ferrarini carries more Brand PowerFerrarini is in more Bay Area grocersParma! sits further up the premium end
Ferrarini
Parma!
17
brand power
11
3
products
2
2
categories
1
5
grocers
2
$13.16
avg price
$17.25
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ferrarini▭ Parma!
Distribution · 30% of score21·8
F
P
carried in 5 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score22·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ferrarini
only Parma!
no top category Ferrarini doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ferrarini · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ferrarini · Parma!