Fgf (simple Joys) vs Little Bee Baking · Bay Area shelf head-to-head
Fgf (simple Joys) and Little Bee Baking, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Little Bee Baking carries more Brand PowerFgf (simple Joys) is in more Bay Area grocersLittle Bee Baking fields the deeper lineupFgf (simple Joys) sits further up the premium end
Fgf (simple Joys)
Little Bee Baking
20
brand power
27
3
products
7
3
categories
3
3
subcategories
4
3
grocers
2
$8.89
avg price
$15.96
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fgf (simple Joys)▭ Little Bee Baking
Distribution · 30% of score13·8
F
L
carried in 3 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score22·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fgf (simple Joys)
only Little Bee Baking
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fgf (simple Joys) · 3
only Little Bee Baking · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fgf (simple Joys) · Little Bee Baking