Ficacci vs Krinos · Bay Area shelf head-to-head
Ficacci and Krinos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Krinos carries more Brand PowerKrinos is in more Bay Area grocersKrinos fields the deeper lineup
Ficacci
Krinos
11
brand power
24
3
products
7
1
categories
3
1
grocers
2
$11.42
avg price
$12.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ficacci▭ Krinos
Distribution · 30% of score4·8
F
K
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score22·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ficacci
no top category Krinos doesn’t also play in.
only Krinos
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ficacci · 0
no exclusive doors — everywhere Ficacci is, Krinos is too.
only Krinos · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ficacci · Krinos