Field Trip vs Chomps · Bay Area shelf head-to-head
Field Trip and Chomps, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chomps carries more Brand PowerChomps is in more Bay Area grocersField Trip fields the deeper lineupField Trip sits further up the premium end
Field Trip
Chomps
36
brand power
53
43
products
32
1
categories
2
5
grocers
16
$3.36
price per oz
$2.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Field Trip▭ Chomps
Distribution · 30% of score21·67
carried in 5 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Field Trip
no top category Chomps doesn’t also play in.
only Chomps
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Field Trip · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Field Trip · Chomps
