Field Trip vs Pan's · Bay Area shelf head-to-head
Field Trip and Pan's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pan's is in more Bay Area grocersField Trip fields the deeper lineup
Field Trip
Pan's
36
brand power
32
43
products
12
1
categories
2
5
grocers
9
$3.36
price per oz
$3.72
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Field Trip▭ Pan's
Distribution · 30% of score21·38
carried in 5 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Field Trip
no top category Pan's doesn’t also play in.
only Pan's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Field Trip · 0
no exclusive doors — everywhere Field Trip is, Pan's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Field Trip · Pan's
