Field's vs Chomps · Bay Area shelf head-to-head
Field's and Chomps, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chomps carries more Brand PowerChomps is in more Bay Area grocersChomps fields the deeper lineup
Field's
Chomps
0
brand power
53
3
products
32
1
categories
2
1
grocers
16
$11.89
avg price
$9.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Field's▭ Chomps
Distribution · 30% of score4·67
F
carried in 1 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Field's
no top category Chomps doesn’t also play in.
only Chomps
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Field's · 0
no exclusive doors — everywhere Field's is, Chomps is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Field's · Chomps