Field's vs Pan's · Bay Area shelf head-to-head
Field's and Pan's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pan's carries more Brand PowerPan's is in more Bay Area grocersPan's fields the deeper lineup
Field's
Pan's
0
brand power
32
3
products
12
1
categories
2
1
grocers
9
$11.89
avg price
$8.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Field's▭ Pan's
Distribution · 30% of score4·38
F
carried in 1 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Field's
no top category Pan's doesn’t also play in.
only Pan's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Field's · 0
no exclusive doors — everywhere Field's is, Pan's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Field's · Pan's