Fieldwork vs Guinness · Bay Area shelf head-to-head
Fieldwork and Guinness, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Guinness is in more Bay Area grocers
Fieldwork
Guinness
25
brand power
28
6
products
6
2
categories
2
4
subcategories
2
4
grocers
8
$14.00
avg price
$9.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fieldwork▭ Guinness
Distribution · 30% of score17·33
F
carried in 4 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fieldwork
only Guinness
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fieldwork · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fieldwork · Guinness