Filema vs Frantoia · Bay Area shelf head-to-head
Filema and Frantoia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Frantoia carries more Brand PowerFrantoia is in more Bay Area grocersFrantoia fields the deeper lineup
Filema
Frantoia
9
brand power
27
2
products
6
1
categories
1
1
grocers
13
$10.99
avg price
$38.67
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Filema▭ Frantoia
Distribution · 30% of score4·54
F
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Filema
no top category Frantoia doesn’t also play in.
only Frantoia
no top category Filema doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Filema · 0
no exclusive doors — everywhere Filema is, Frantoia is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Filema · Frantoia