Filthy vs Sable & Rosenfeld · Bay Area shelf head-to-head
Filthy and Sable & Rosenfeld, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Filthy carries more Brand PowerFilthy fields the deeper lineupSable & Rosenfeld sits further up the premium end
Filthy
Sable & Rosenfeld
32
brand power
19
10
products
4
5
categories
3
4
grocers
4
$1.33
price per oz
$1.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Filthy▭ Sable & Rosenfeld
Distribution · 30% of score17·17
F
S
carried in 4 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score57·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Filthy
only Sable & Rosenfeld
no top category Filthy doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Filthy · 3
only Sable & Rosenfeld · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Filthy · Sable & Rosenfeld
