Fine & Raw vs Dandelion Chocolate · Bay Area shelf head-to-head
Fine & Raw and Dandelion Chocolate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fine & Raw carries more Brand PowerDandelion Chocolate is in more Bay Area grocersFine & Raw fields the deeper lineup
Fine & Raw
Dandelion Chocolate
38
brand power
27
51
products
13
3
categories
2
3
grocers
4
$3.70
price per oz
$5.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fine & Raw▭ Dandelion Chocolate
Distribution · 30% of score13·17
F
carried in 3 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fine & Raw
only Dandelion Chocolate
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fine & Raw · 1
only Dandelion Chocolate · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fine & Raw · Dandelion Chocolate
