Fine & Raw vs K & M · Bay Area shelf head-to-head
Fine & Raw and K & M, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fine & Raw carries more Brand PowerFine & Raw is in more Bay Area grocersFine & Raw fields the deeper lineup
Fine & Raw
K & M
38
brand power
19
51
products
7
3
categories
2
3
grocers
1
$5.49
price per fl oz
$6.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fine & Raw▭ K & M
Distribution · 30% of score13·4
F
K
carried in 3 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score99·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fine & Raw
only K & M
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fine & Raw · 2
only K & M · 0
no exclusive doors — everywhere K & M is, Fine & Raw is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fine & Raw · K & M
