Lining them up…
Fine & Raw and Knipschildt, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 3 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Fine & Raw doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Knipschildt is, Fine & Raw is too.
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fine & Raw · Knipschildt
51 products in the catalog·2 products in the catalog
spans 3 categories·spans 1 category
~0% average share on the shelves it competes on·~0% average share on the shelves it competes on