Fiorello vs Naia · Bay Area shelf head-to-head
Fiorello and Naia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Naia carries more Brand PowerNaia is in more Bay Area grocersNaia fields the deeper lineup
Fiorello
Naia
7
brand power
31
2
products
14
1
categories
2
1
subcategories
4
2
grocers
5
$10.84
avg price
$6.44
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fiorello▭ Naia
Distribution · 30% of score8·21
F
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fiorello
no top category Naia doesn’t also play in.
only Naia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fiorello · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fiorello · Naia