Firestone vs Modelo Especial · Bay Area shelf head-to-head
Firestone and Modelo Especial, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Modelo Especial carries more Brand PowerModelo Especial is in more Bay Area grocers
Firestone
Modelo Especial
18
brand power
23
4
products
5
2
categories
2
3
grocers
5
22.2¢
price per fl oz
15.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Firestone▭ Modelo Especial
Distribution · 30% of score13·21
F
M
carried in 3 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score28·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Firestone
only Modelo Especial
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Firestone · 2
only Modelo Especial · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Firestone · Modelo Especial
