Fit Butters vs Maisie Jane's · Bay Area shelf head-to-head
Fit Butters and Maisie Jane's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maisie Jane's carries more Brand PowerMaisie Jane's is in more Bay Area grocersMaisie Jane's fields the deeper lineup
Fit Butters
Maisie Jane's
13
brand power
43
3
products
24
2
categories
4
2
subcategories
9
1
grocers
6
$16.99
avg price
$13.22
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fit Butters▭ Maisie Jane's
Distribution · 30% of score4·25
F
carried in 1 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fit Butters
only Maisie Jane's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fit Butters · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fit Butters · Maisie Jane's
