Fit Butters vs Octonuts · Bay Area shelf head-to-head
Fit Butters and Octonuts, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Octonuts carries more Brand PowerOctonuts is in more Bay Area grocersOctonuts fields the deeper lineup
Fit Butters
Octonuts
13
brand power
25
3
products
9
2
categories
2
2
subcategories
4
1
grocers
6
$16.99
avg price
$12.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fit Butters▭ Octonuts
Distribution · 30% of score4·25
F
O
carried in 1 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score22·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fit Butters
only Octonuts
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fit Butters · 0
no exclusive doors — everywhere Fit Butters is, Octonuts is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fit Butters · Octonuts
