Fitjoy vs Snyder's Of Hanover · Bay Area shelf head-to-head
Fitjoy and Snyder's Of Hanover, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Snyder's Of Hanover carries more Brand PowerSnyder's Of Hanover is in more Bay Area grocersSnyder's Of Hanover fields the deeper lineup
Fitjoy
Snyder's Of Hanover
10
brand power
48
2
products
24
1
categories
2
3
grocers
12
$5.14
avg price
$5.70
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fitjoy▭ Snyder's Of Hanover
Distribution · 30% of score13·50
F
carried in 3 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fitjoy
no top category Snyder's Of Hanover doesn’t also play in.
only Snyder's Of Hanover
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fitjoy · 0
no exclusive doors — everywhere Fitjoy is, Snyder's Of Hanover is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fitjoy · Snyder's Of Hanover