Fitvine vs Ghia · Bay Area shelf head-to-head
Fitvine and Ghia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ghia carries more Brand PowerGhia is in more Bay Area grocersGhia fields the deeper lineup
Fitvine
Ghia
17
brand power
34
4
products
17
2
categories
2
3
subcategories
3
2
grocers
5
$14.81
avg price
$22.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fitvine▭ Ghia
Distribution · 30% of score8·21
F
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fitvine
only Ghia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fitvine · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fitvine · Ghia